Dave Lakhani
The Sales Interview
I recently had the opportunity to interview Persuasion Expert and Sales Superstar Dave Lakhani on his book, How To Sell When Nobody's Buying: (And How to Sell Even More When They Are). Here is an excerpt from the interview dealing with price.
In today's tough economy customers are focused on getting the best deal and oftentimes this comes down to the lowest price. Because of this salespeople have become unnecessarily focused on price as an objection and as a reason to be less aggressive in prospecting and in selling their products and services at a good profit margin.
This is an excellent video for salespeople, marketers and people in business.
If you liked the interview and would like to learn more here is Dave latest book:
